Setiawan, Imam Heri (2020) PEMANFAATAN KANAL YOUTUBE PONDOK PESANTREN MODERN MUHAMMADIYAH BOARDING SCHOOL SEBAGAI MEDIA PROMOSI SEKOLAH. S1 thesis, Fakultas Ilmu Pendidikan.
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Abstract
The purpose of this study is to describe how the use of YouTube channels as a promotional medium at Muhammaidyah Boarding School Boarding School Yogyakarta. Then find out how the evaluation steps carried out by Muhammaidyah Boarding School Boarding School Yogyakarta in utilizing YouTube channels as a promotional media. This research is a qualitative research. Data collection techniques used in this study are through observation, interviews, and documentation. The subjects of this study were Deputy Director III, Head of Public Relations, Head of Multimedia and students of the Muhammadiyah Boarding School Modern Boarding School Yogyakarta. The research instrument of this qualitative research is the researchers themselves. This study uses condensation data analysis techniques, data presentation, and drawing conclusions and becomes a series of interrelated analysis activities. Test the validity of the data using source triangulation techniques and triangulation techniques. The results showed that the use of YouTube channels as a promotional media at the Muhammaidyah Boarding School Boarding School Yogyakarta, among others (a) make a list of activities, then prioritize activities that have been proposed first, especially those that have a promotional concept. (b) uploading of content is done up to date. (c) video content does not have a negative impression. (d) Before uploading content, filter, edit and evaluate. (e) The follow-up receives suggestions and criticisms of the uploaded videos. Then the evaluation steps taken by the Muhammaidyah Boarding School Boarding School Yogyakarta in utilizing YouTube channels as a promotional media (a) held an incidental internal meeting attended by Deputy Director III, Public Relations and Multimedia Section. (b) will prepare an accountability report which will later be reported to Deputy Director III. (c) from the accountability report used as evaluation material.
| Item Type: | Thesis (S1) |
|---|---|
| Uncontrolled Keywords: | YouTube, Promosi Sekolah, Pesantren. |
| Subjects: | Pendidikan > Administrasi Pendidikan |
| Divisions: | Fakultas Ilmu Pendidikan dan Psikologi (FIPP) > Manajemen Pendidikan |
| Depositing User: | Perpustakaan FIP |
| Date Deposited: | 03 Oct 2022 08:24 |
| Last Modified: | 03 Oct 2022 08:24 |
| URI: | http://eprints.uny.ac.id/id/eprint/74512 |
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