Azizah, Nur (2014) IMPROVING SPEAKING SKILLS OF MARKETING STAFF AT PT. BETON PERKASA WIJAKSANA THROUGH SPEECH ACTIVITY. S1 thesis, Universitas Negeri Yogyakarta.
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Abstract
The aim of this action research was to enhance the speaking skills of marketing staff at PT. Beton Perkasa Wijaksana through speech activity in speaking class. There were some problems identified: (1) fluency; (2) accuracy; and (3) practice. Thus, speech activity was proposed as a technique to be implemented in the speaking class to solve those problems. This research was conducted in two cycles. The participants of this research were the marketing staff of PT. Beton Perkasa Wijaksana. The collaborators were the HRD staff of training affairs and staff who was English Education graduate. The data of this research were in the form of qualitative and quantitative data. To collect the data for the thesis, three instruments were employed: (1) interview guidelines; (2) observation checklist; and (3)pre-test and post-test. The qualitative data were obtained by observing the teaching learning process, interviewing the collaborators and the marketing staff, holding discussions with the collaborators, and taking pictures and videos. Meanwhile, the quantitative data were obtained by administering a pre-test and a post-test to see the improvement of the participants’ speaking skills.The validity of the data was attained by applying democratic validity, dialogic validity, process validity, outcome validity, and catalytic validity. In addition, to make the data trustworthy or reliable, three kinds of triangulation (time triangulation, investigator triangulation, and theoretical triangulation) were used in this research. Research findings showed that speech activity is useful as a learning activity. It was revealed that oral presentations were beneficial to help participants enhance their performance in speaking lessons. Research findings showed that speaking skills of marketing staff improved after the speech activity was used in the teaching and learning process. It was indicated by the increase of the mean of participants’ speaking scores in the pre-test and posttest (5.66 to 7.33). In addition, it also resulted in two other improvements. First of all, the technique is believed to improve the participants’ motivation in joining English lesson. Finally, the interaction among the participants and between the participants and the tutor improved after the implementation of class discussion.
| Item Type: | Thesis (S1) |
|---|---|
| Uncontrolled Keywords: | speaking, marketing staff, speech activity |
| Subjects: | Bahasa dan Sastra > Bahasa dan Sastra Inggris |
| Divisions: | Fakultas Bahasa, Seni dan Budaya (FBSB) > Pendidikan Bahasa Inggris > Pendidikan Bahasa Inggris |
| Depositing User: | Admin Pendidikan Bahasa Inggris FBS |
| Date Deposited: | 21 Apr 2015 06:12 |
| Last Modified: | 29 Jan 2019 21:29 |
| URI: | http://eprints.uny.ac.id/id/eprint/17218 |
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