Items where Author is "Tanjung, Steffi"
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Tanjung, Steffi and Hudrasyah, Herry (2016) THE IMPACT OF CELEBRITY AND NON-CELEBRITY ENDORSER CREDIBILITY IN THE ADVERTISEMENT ON ATTITUDE TOWARDS ADVERTISEMENT, ATTITUDE TOWARDS BRAND, AND PURCHASE INTENTION. International Conference on Ethics of Business, Economics, and Social Science. pp. 231-245. ISSN 2528-617X