Items where Author is "Putra, Alfian Surya"
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Thesis
Putra, Alfian Surya (2018) PENGARUH CITRA MEREK (BRAND IMAGE) DAN KEPERCAYAAN MEREK (BRAND TRUST) TERHADAP LOYALITAS KONSUMEN (Studi pada Konsumen Smartphone Lenovo di DIY). S1 thesis, Fakultas Ekonomi.