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Items where Author is "Purnama James, James"
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Thesis
Purnama James, James (2014) PENGARUH PRODUK RAMAH LINGKUNGAN, ATRIBUT MEREK HIJAU, IKLAN PEDULI LINGKUNGAN DAN PERSEPSI HARGA PREMIUM TERHADAP KEPUTUSAN PEMBELIAN PRODUK AMDK THE EFFECT OF GREEN PRODUCT, GREEN BRAND ATTRIBUTE, GREEN ADVERTISING AND PREMIUM PRICE PERCEPTION ON PURCHASING DECISION OF MINERAL BOTTLED WATER. S1 thesis, Fakultas Ekonomi.