Items where Author is "Hudrasyah, Herry"
 | Up a level |
Group by: Item Type | No Grouping
Number of items: 1.
Tanjung, Steffi and Hudrasyah, Herry (2016) THE IMPACT OF CELEBRITY AND NON-CELEBRITY ENDORSER CREDIBILITY IN THE ADVERTISEMENT ON ATTITUDE TOWARDS ADVERTISEMENT, ATTITUDE TOWARDS BRAND, AND PURCHASE INTENTION. International Conference on Ethics of Business, Economics, and Social Science. pp. 231-245. ISSN 2528-617X