Johanton, Oni (2017) PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN MEMILIH SEKOLAH PADA SISWA SMK NEGERI 2 DEPOK SLEMAN. S1 thesis, Fakultas Ilmu Pendidikan.
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Abstract
This research is intended to describe the influence of marketing mix (product, price, place, and promotion) on students decision to choose SMK Negeri 2 Depok Sleman simultaneously and partially. The research method used multiple linear regression analysis, using F (simultant) and t-test (partial). Validity and reliability test is given to 25 samples with 7 items of invalid statement and very high reliability. Samples taken as many as 96 respondents by using simple random sampling technique. The results showed that the product, price, place, and promotion variables were the same as the students' decision to choose SMK Negeri 2 Depok Sleman. The product, place, and promotion have a positive effect on student decisions, while the price. Partially, it is known that only product and place variables have a significant influence on students' decisions. Certainly, This is not apart from the promotional roles that have been done by the school such as the open house, school visit, brochures, and posters. Determination value indicates the existence of free effect (X) that is product, price, place, and promotion to decision of student choose SMK Negeri 2 Depok Sleman (Y).
| Item Type: | Thesis (S1) |
|---|---|
| Uncontrolled Keywords: | pemasaran, bauran pemasaran, produk, harga, tempat, promosi, open house, school visit |
| Subjects: | Pendidikan > Administrasi Pendidikan |
| Divisions: | Fakultas Ilmu Pendidikan dan Psikologi (FIPP) > Manajemen Pendidikan |
| Depositing User: | Perpustakaan FIP |
| Date Deposited: | 29 Sep 2022 07:05 |
| Last Modified: | 30 Sep 2022 04:05 |
| URI: | http://eprints.uny.ac.id/id/eprint/74433 |
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