THE INFLUENCE OF WEBSITE QUALITY ON E-LEARNING USAGE CONTINUITY

Nugroho, Mahendra Adhi (2019) THE INFLUENCE OF WEBSITE QUALITY ON E-LEARNING USAGE CONTINUITY. Journal of Advanced Research in Dynamical and Control Systems, 11 (11). pp. 382-388.

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Abstract

This research is concerning on the influence of website quality on the continuity of e-learning usage. The researchers tested the positive influence of website quality on perceived value and the positive influence of perceived value on the intention to continuance intention to use e-learning to answer the research question. The online questionnaire is distributed to the research sample, 48 lecturers who are online course creator and active users of e-learning, to gather meaningful information for the analysis. Further, data analysis is conducted by using Partial Least Square (PLS). Research result suggests that all hypothesis is proven. Website quality has a positive influence on the perceived value (H1) with P-value 0.000. Also, perceived value is proven to have a positive influence on continuance intention to use e-learning with P-value 0.000. In conclusion, website quality has a positive influence on e-learning continuance intention. Keywords: Website Quality, Perceived Value, Intention to Continue the Use of E-Learning

Item Type: Article
Subjects: Ilmu Sosial > Ekonomi > Akuntansi
Divisions: Fakultas Ekonomi dan Bisnis (FEB) > Pendidikan Akuntansi > Akuntansi
Depositing User: SE, M.Sc Mahendra Adhi Nugroho
Date Deposited: 01 Sep 2020 14:23
Last Modified: 01 Sep 2020 14:23
URI: http://eprints.uny.ac.id/id/eprint/68758

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