Zuhri, Ahmad Syarifudin (2019) THE EFFECT OF "KULINERJOGJA" INSTAGRAM ACCOUNT TO INTEREST IN BUYING CONSUMERS IN "OJO DHUMEH ANGKRINGAN WIFI" BANTUL D.I.YOGYAKARTA. S1 thesis, Universitas Negeri Yogyakarta.
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Abstract
This study is to knowing about: (1) Knowing the extent of the culinary Instagram account as one of the culinary promotion media in the D.I.Yogyakarta region. (2) To find out the extent of consumer buying interest in Ojo Dhumeh Angringan Wifi Bantul D.I.Yogyakarta. (3) To determine the effect of the Kulinerjogja Intagram account on consumer buying interest in Ojo Dhumeh Angkringan Wifi Bantul D.I.Yogyakarta. The research method used is quantitative research methods using surveys. The study was conducted on July 26, 2017 - July 26, 2019. The study population was visitors to Ojo Dhumeh Angkringan Wifi who participated in the Kulinerjogagram Instagram account, which amounted to 60 respondents, which was obtained from an average of 150 visitors per day and calculated using Slovin formula. Data collection using the questionnaire method. The validity of the instrument using Product Moment correlation, reliability with Alpha Croncbach. Data analysis techniques are descriptive statistical analysis, data normality test, correlation coefficient test, simple linear regression analysis and hypothesis testing. The results shows that: (1) Instagram account for culinary work as a culinary promotion media in D.I. Yogyakarta gets a score of 4.28 in the Good category. (2) Interest in buying consumers Ojo Dhumeh Angkringan Wifi Bantul D.I.Yogyakarta scored 4.15 in the Good category. (3) There is an influence between Kulinerjogja's Instagram account on consumer buying interest of Ojo Dhumeh Angkringan Wifi according to calculations obtained by tcount of 4.35, greater than 2.00172 table
| Item Type: | Thesis (S1) |
|---|---|
| Uncontrolled Keywords: | Instagram, Kulinerjogja, Interest in buying consumers, Ojo Dhumeh Angkringan Wifi. |
| Subjects: | Teknik & Teknologi > Teknik Boga dan Busana |
| Divisions: | Fakultas Teknik (FT) > Pendidikan > Pendidikan Tata Boga |
| Depositing User: | Perpustakaan FT |
| Date Deposited: | 10 Sep 2019 04:17 |
| Last Modified: | 10 Sep 2019 04:17 |
| URI: | http://eprints.uny.ac.id/id/eprint/65787 |
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