PERFORMANCE EVALUATION ON QUALITY OF ASIAN AIRLINES WEBSITES – AN AHP PPROACH

Jati, Handaru (2009) PERFORMANCE EVALUATION ON QUALITY OF ASIAN AIRLINES WEBSITES – AN AHP PPROACH. In: The Fourth International Conference on E-commerce with Focus on Developing Countries (ECDC’09), November, Kuala Lumpur Malaysia.

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Abstract

In recent years, many people have devoted their efforts to the issue of quality of Web site. The concept of quality is consisting of many criteria: quality of service perspective, a user perspective, a content perspective or indeed a usability perspective. Because of its possible instant worldwide audience a Website’s quality and reliability are crucial. The very special nature of the web applications and websites pose unique software testing challenges. Webmasters, Web applications developers, and Website quality assurance managers need tools and methods that can match up to the new needs. This research conducts some tests to measure the quality web site of Asian flag carrier airlines via web diagnostic tools online. We propose a methodology for determining and evaluate the best airlines websites based on many criteria of website quality. The approach has been implemented using Analytical Hierarchy Process (AHP) to generate the weights for the criteria which are much better and guarantee more fairly preference of criteria. The proposed model uses the AHP pairwise comparisons and the measure scale to generate the weights for the criteria which are much better and guarantee more fairly preference of criteria. The result of this study confirmed that the airlines websites of Asian are neglecting performance and quality criteria.

Item Type: Conference or Workshop Item (Paper)
Subjects: Teknik & Teknologi > Teknik Elektronika
Divisions: Fakultas Teknik > Jurusan Teknik Elektronika > Pendidikan Teknik Elektronika
Depositing User: Handaru Jati
Date Deposited: 19 Sep 2012 08:51
Last Modified: 26 Oct 2015 07:34
URI: http://eprints.uny.ac.id/id/eprint/5925

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