INFLUENCING FACTORS OF FOREIGN TOURIST BEHAVIORAL INTENTION. THE CASE OF BANDUNG CITY

Arimurti, Desi Ratna and Aprianingsih, Atik (2016) INFLUENCING FACTORS OF FOREIGN TOURIST BEHAVIORAL INTENTION. THE CASE OF BANDUNG CITY. International Conference on Ethics of Business, Economics, and Social Science. pp. 188-197. ISSN 2528-617X

[img]
Preview
Text
16 Desi Ratna Arimurti.pdf

Download (66kB) | Preview

Abstract

Most studies about tourist behavioral intention have been conducted using service quality, satisfaction, and perceived value as the influencing factors. In this study, the roles of brand (destination) image and alternative attractiveness are also examined as ones of influencing factors of tourist behavioral intention besides service quality, satisfaction, and perceived value. The respondents of the survey consist of 391 foreign tourists who visited Bandung City between the month of January 2015 and July 2016. A multiple linear regression analysis was carried out to examine the relationship among variables. The result confirms the significant effect from service quality, satisfaction, perceived value, destination image, and alternative attractiveness toward behavioral intention. The current state and the strength of each variable’s influences are discussed. With these findings, the stakeholders of tourism destination, especially the government of the Bandung City can understand and focus to improve the attributes of Bandung City which need more attention to influence the foreign tourist behavior. Managerial implications and suggestions for further studies are provided. Keywords: Behavioral Intention, Destination Image, Tourism Marketing

Item Type: Article
Subjects: Prosiding > Proceeding of ICEBESS 2016
Divisions: Fakultas Ekonomi > Pendidikan Ekonomi
Depositing User: Admin Pendidikan Ekonomi FE
Date Deposited: 30 Sep 2016 00:19
Last Modified: 01 Feb 2019 01:48
URI: http://eprints.uny.ac.id/id/eprint/41786

Actions (login required)

View Item View Item