Marketing Strategy In Sport Industry Business

Agung Nugroho, A.M. (2007) Marketing Strategy In Sport Industry Business. Proceeding Seminar Nasional Pengembangan Tripilar Olahraga Berbasis Budaya Sinergis Untuk Menggapai Prestasi menuju Masa Depan Sejahtera , 645. pp. 260-268. ISSN 978-979-99598-8-1

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Abstract

Absrtact Act RI No. 3 2005 about State Sport System which one of the contents says: that sport industry is business act in sport areas in goods or service form. Sport industry can be formed as facility and infrastructure that be produce, sell, and or rent for society. By means of that people who doing goods industry and or sport service must be pay attention to sport actor’s welfare and sport progress. In the RI act No. 3 2005 also says: guidance and sport industry development held by partnership that advantage as mutual so that can form sport act that be autonomous and professional. Certainly region government in developing sport industry give easy way in formed guidance units and sport developing. In founding sport industry requires to pay attention the hotchpotch of goods marketing that is: product, price, place, and promotion, as for service hotchpotch that is: product, price, place, promotion, physical evidance, process, and people participant. To market the goods product/ service which with quality require paying attention the factor tangible, reliability, responsiveness, assurance, and emphaty. As for marketing strategy can be by: ( 1) total cost excellence, ( 2) differentiation, and ( 3) focus. Key words: marketing strategy, business, and sport industry

Item Type: Article
Subjects: Olahraga
Divisions: Fakultas Ilmu Keolahragaan > Pendidikan Kepelatihan
Depositing User: Drs. Agung Nugroho AM.,M.Si.
Date Deposited: 04 Jul 2012 00:58
Last Modified: 04 Jul 2012 00:58
URI: http://eprints.uny.ac.id/id/eprint/1487

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