Lumbung Pustaka UNY: No conditions. Results ordered -Date Deposited. 2024-03-28T17:03:20ZEPrintshttp://eprints.uny.ac.id/apw_template/images/sitelogo.pnghttps://eprints.uny.ac.id/2016-09-30T00:21:13Z2019-02-01T01:48:55Zhttp://eprints.uny.ac.id/id/eprint/41794This item is in the repository with the URL: http://eprints.uny.ac.id/id/eprint/417942016-09-30T00:21:13ZTHE IMPACT OF DRUGSTORE MAKEUP PRODUCT REVIEWS BY BEAUTY VLOGGER ON YOUTUBE TOWARDS PURCHASE INTENTION BY UNDERGRADUATE STUDENTS IN INDONESIAIn this era, digital platforms play a very significant role in influencing consumer preference and attitude. Content creators on digital platforms such as YouTube are becoming aspirational figures that have strong influence in the minds of the consumers. This paper is aimed to determine the impact of drugstore makeup product reviews by beauty vloggers on YouTube towards purchase intention by undergraduate students in Indonesia. In order to determine the factors that influence purchase intention, the variables of Source Credibility Model (Ohanian, 1990) were used. The Source Credibility Model was also projected as a mean to evaluate the factors of quality that was delivered by the beauty vloggers on their videos. Moreover, the dimensions of Trustworthiness, Expertise and Attractiveness from Source Credibility Model are projected into overall consumer attitude in order to determine the impact towards purchase intention. The author had gathered primary data in the form of online questionnaires as well as secondary data resources including journals, books, and articles. Furthermore, quantitative research methods were used in order to examine the respondent’s knowledge and preference. The result indicates that the dimensions of Source Credibility Model in most extent had significantly influenced purchase intention through the videos that was presented by the beauty vloggers on YouTube. In the end, this research would contribute to academic and practical sector in exploring the impact of digital platforms towards consumer preference and attitude. Other than that, this research would also encourage cosmetics brands to realize the importance of content creators and digital platforms and imply them as a new way of marketing.
Keywords: Cosmetics, Beauty Vlogger, Purchase Intention, Consumer AttitudeAzka Faranisa AnandaAzka.faranisa@sbm-itb.ac.idHarimukti Wandebori2016-09-30T00:19:28Z2019-02-01T01:42:15Zhttp://eprints.uny.ac.id/id/eprint/41782This item is in the repository with the URL: http://eprints.uny.ac.id/id/eprint/417822016-09-30T00:19:28ZTHE IMPLICATION OF HEALTH SERVICE QUALITY TOWARDS PATIENT OVERALL SATISFACTION AND THE IMPACT OF SOURCES OF EXPECTATION TO THE OVERALL EXPECTATIONThis paper aimed to explore the service quality using the variables which were identified by dagger, et al. (2007) in Hierarchical Model of Health Service Quality and probed its interaction to the patient satisfaction in Mutiara Bunda Women and Child Hospital Salatiga. The SERVQUAL method was employed as the mean to evaluate the service quality. Additionally, the sources of expectation were also being investigated to see how the patients set their initial expectation. The quantitative method would be used through a questionnaire to the patient in the hospital. The result indicated that the perception-expectation gap of health service quality in some extent significantly contributed to the overall satisfaction. The previously-determined sources of expectation also significantly contributed in shaping the overall expectation of patient. This research would contribute to the academical and practical realm in investigating the connection between service quality and customer satisfaction in the health care service industry. Furthermore, this research exhibited the novelty in which the new variables were applied in assessing the service quality by finding out the gap score. This would also increase the awareness of the hospital to improve the service quality in order to improve patient satisfaction which would lead to loyal patient cultivation.
Keywords: expectation, health care, satisfaction, service quality.Luthfi Afiandi PradiptaLuthfi.afiandi@sbm-itb.ac.idHarimukti Wandebori2016-09-30T00:18:13Z2019-02-01T01:41:49Zhttp://eprints.uny.ac.id/id/eprint/41768This item is in the repository with the URL: http://eprints.uny.ac.id/id/eprint/417682016-09-30T00:18:13ZBUSINESS STRATEGY EVALUATION IN LOW CRUDE OIL PRICE ENVIRONMENTAlpha-AA Company (AAA) is an upstream oil company operated in Indonesia for more than 90 years as part of Alpha-A Business Unit. When the global oil price has been declining since the end of 2014, the company has to change strategy to be able sustain in the business. The challenge situation also face by AAA despite of lower oil price is mature oil fields with declining production. The current situation has led to narrowing the company revenue margin since the lifting cost trend tends to increase meanwhile total oil production declines over time and oil price hit by global market condition. The fundamental issue nowadays is how the company minimizing the strategic gap exist in the current low oil price environment while keep seeking strategic competitiveness and above-average returns contribution to Government of Indonesia and Corporation. In the process of formulating strategy, the company will be verified through external and internal conditions. The result of external and internal conditions observations will be organized by the Strength Weakness Opportunity Threat (SWOT) analysis. Focus group discussion consisted of several experts was formed to discuss about the level of business strategy. In the low oil price condition, AAA should keep its competitive position using cost leadership strategy. Type of diversification of AAA is low level of diversification with dominant revenue from crude oil. The strategy should be able to answer the condition since global oil price is not something AAA could control. The strategy formulations are developed through hexagonal restructure framework.
Keywords: cost leadership, oil price, strategic managementRina Mariamarmariama1@gmail.comHarimukti Wandebori2016-09-30T00:17:59Z2019-02-01T01:48:53Zhttp://eprints.uny.ac.id/id/eprint/41793This item is in the repository with the URL: http://eprints.uny.ac.id/id/eprint/417932016-09-30T00:17:59ZFACTORS INFLUENCING COSMETICS PURCHASE INTENTION IN INDONESIA BASED ON ONLINE REVIEWIndonesia is identified as one of five emerging markets with the best middle class potential that spend more on discretionary spending, such as cosmetic. At the same time, Indonesia’s Internet penetration, which is currently reaching 102.8 million users, has been shaping new lifestyle and preference of Indonesians. The way of consumers search for others’ recommendations has dramatically changed and now consumers rely heavily on online reviews (e-WOM). eWOM has been examined by prior studies, but consumers purchase intention based on online review specifically in cosmetic products in Indonesia has not been studied. This paper aims to study factors influencing consumers purchase intention based on online reviews. The marketing implication of this study is to provide information for cosmetic industries in Indonesia to advance their marketing communication strategy through eWOM. The result indicated that the most significant factors influencing purchase intention of cosmetics is argument quality, followed by source credibility, quantity of review, valence, perceived usefulness of review and review valence. Cosmetics marketers should create relation with beauty enthusiasts and deliberately choose right reviewer who has expertise and good reputation in cosmetics field, educate and share the knowledge with them in order to gain positive impact in reviews and maintain the company’s products information among consumers well.
Keywords: eWOM, cosmetic industry, Indonesia, online review, purchase intentionLatifa Putrilatifa.amalia@sbm-itb.ac.idHarimukti Wandebori