eprintid: 89945
rev_number: 8
eprint_status: archive
userid: 71521
dir: disk0/00/08/99/45
datestamp: 2026-02-25 03:04:10
lastmod: 2026-02-25 03:04:10
status_changed: 2026-02-25 03:04:10
type: thesis
metadata_visibility: show
creators_name: Prasetyo, Rifko Wahyu
corp_creators: Universitas Negeri Yogyakarta
title: Strategi Komunikasi Sekolah dengan Masyarakat Di SD Adzkia Banjarnegara dan SD Batutis Al-Ilmi Bekasi
ispublished: pub
subjects: D10
divisions: fip_ap
full_text_status: restricted
keywords: komunikasi sekolah dan masyarakat, komunikasi pendidikan, strategi komunikasi
abstract: This study aims to examine collaboration strategies between schools and
communities to improve communication effectiveness. Quality education requires
synergy between three main pillars: educational institutions, parents, and students.
Such collaboration often faces various challenges, such as cultural differences,
parents’ time constraints, and a lack of shared understanding that hinders two-way
communication. Failure to establish harmonious communication not only obstructs
students’ academic achievement but also causes misunderstandings between
schools and the community. This study seeks to identify, analyze, and compare
communication strategies implemented by two schools in order to formulate an
effective collaboration model.
This study employed a qualitative approach, with data collected through in-
depth interviews with foundation heads, principals, teachers, and parents, as well
as through participatory observation and document analysis at Adzkia
Banjarnegara Elementary School and Batutis Al-Ilmi Bekasi Elementary School.
Data analysis was carried out using NVivo software through several stages:
transcription, coding, grouping, comparing, and interpretation to explore the
deeper meanings of the collected data.
The results show that: 1) Adzkia Banjarnegara Elementary School
implements value-oriented and emotionally engaging strategies. Programs such as
parenting workshops, regular meetings to discuss children’s progress, and family
activities (e.g., “Sik Asik Piknik”) are used to build emotional bonds and shared
philosophical understanding with parents. Batutis Al-Ilmi Bekasi Elementary
School prioritizes adaptive communication and systematic communication
management. The school optimally uses digital media for information
dissemination and relies on formal forums such as the Parents and Teachers
Association (POMG); 2) success in both schools is supported by shared vision and
leadership but is hindered by differences in parental participation and digital
literacy; and 3) based on these findings, a communication model is recommended
that combines Adzkia’s emotional approach with Batutis’s systematic management,
emphasizing the key role of principals, teacher training, and active parental
involvement.
date: 2025
date_type: published
institution: Fakultas Ilmu Pendidikan
department: Manajemen Pendidikan
thesis_type: tesis
citation:   Prasetyo, Rifko Wahyu  (2025) Strategi Komunikasi Sekolah dengan Masyarakat Di SD Adzkia Banjarnegara dan SD Batutis Al-Ilmi Bekasi.  S2 thesis, Fakultas Ilmu Pendidikan.   
document_url: http://eprints.uny.ac.id/89945/1/rifko%20wahyu%20prasetyo_23011640043.pdf