<> "The repository administrator has not yet configured an RDF license."^^ . <> . . . "Strategi Public Relations: Pemasaran dan Pelayanan Pendidikan dalam Pembentukan Citra Positif Sekolah di Sekolah Menengah Kejuruan Negeri dan Swasta"^^ . "This study aims to: (1) describe the public relations strategies implemented\r\nby public and private vocational schools in their marketing programs to build a\r\npositive image of the school; (2) describe the public relations strategies implemented\r\nby public and private vocational schools in their educational services programs to\r\nbuild a positive image of the school; (3) explore the views and experiences of\r\nstakeholders (teachers, students, and the community) regarding the public relations\r\nstrategies implemented by public and private vocational schools; and (4) to analyze\r\nthe similarities and differences in public relations strategies implemented by public\r\nand private vocational high schools in their educational marketing and service\r\nprograms to build a positive school image.\r\nThis research employed a qualitative method with a descriptive approach.\r\nThe research was conducted at Depok Sleman 2 Vocational High School and\r\nMuhammadiyah 3 Yogyakarta Vocational High School. The research subjects\r\ninclude the vice principal in charge of public relations, teachers, students, and the\r\ncommunity. Data were collected through three techniques: interviews, observations,\r\nand documentation studies. Data analysis was then performed using the interactive\r\nmodel developed by Miles, Huberman, and Saldana.\r\nThe results of this study are: (1) educational marketing in public and private\r\nvocational schools is strategically implemented through strategic marketing, IMC,\r\nand customer-oriented marketing, integrated with POAC, which strengthens the\r\nschool’s image and public trust; (2) educational services based on partnerships with\r\nDUDI and community participation make public relations play a strategic role in\r\ncommunication, management, and service, ultimately strengthening the quality of\r\nservices and the positive image of the school; (3) teachers emphasize internal\r\ncollaboration and external promotion, students play a role as disseminators of\r\nauthentic information, while the community becomes an active partner in socio-\r\ncultural activities. All three contribute to a sustainable positive image of the school;\r\n(4) the marketing and service strategies of public and private vocational high schools\r\nin Yogyakarta share the same goal of building a positive image and attracting\r\nprospective students through the application of the POAC principles. Public\r\nvocational schools tend to be more systematic and research-based, while private\r\nvocational schools are more flexible and emphasize religious values and social\r\ncloseness. Both focus on enhancing the school’s image."^^ . "2025" . . . "Fakultas Ilmu Pendidikan"^^ . . . "Manajemen Pendidikan, Fakultas Ilmu Pendidikan"^^ . . . . . . . . . "Nadia"^^ . "Muliawati"^^ . "Nadia Muliawati"^^ . . "Universitas Negeri Yogyakarta"^^ . . . . . . . "Strategi Public Relations: Pemasaran dan Pelayanan Pendidikan dalam Pembentukan Citra Positif Sekolah di Sekolah Menengah Kejuruan Negeri dan Swasta (Text)"^^ . . "HTML Summary of #89863 \n\nStrategi Public Relations: Pemasaran dan Pelayanan Pendidikan dalam Pembentukan Citra Positif Sekolah di Sekolah Menengah Kejuruan Negeri dan Swasta\n\n" . "text/html" . . . "Manajemen Pendidikan"@en . .