eprintid: 84306
rev_number: 6
eprint_status: archive
userid: 75808
dir: disk0/00/08/43/06
datestamp: 2025-10-22 01:34:17
lastmod: 2025-10-22 01:34:17
status_changed: 2025-10-22 01:34:17
type: article
metadata_visibility: show
creators_name: Nasruddin, Nasruddin
creators_name: Maupa, Haris
creators_name: Toaha, Muhammad
creators_name: Sanusi, Abdullah
creators_id: nhast.plp@unanda.ac.id
creators_id: harismaupa1959@gmail.com
creators_id: muhammadtoaha1960@gmail.com
creators_id: a.sanusi@unhas.ac.id
corp_creators: Faculty of Economics and Business, Hasanuddin University, Makassar, Indonesia
title: THE INFLUENCE OF INNOVATION AND PRODUCT QUALITY TOWARDS SUSTAINABLE COMPETITIVE ADVANTAGE AT WAI-TIDDO NATURE TOURISM, LUWU REGENCY
ispublished: pub
subjects: eko_ekonomi
divisions: fe
full_text_status: public
abstract: This study aims to determine the influence of innovation and product quality on sustainable competitive advantage at Wai-Tiddo Nature Tourism, Luwu Regency. The primary data is gathered from all business owners in the area through observation, interviews, and questionnaires, ensuring a comprehensive understanding of the local business environment. The total number of respondents is 90 people, carefully selected to represent a diverse cross-section of the tourism sector in the region. The questionnaires are conducted both directly and indirectly, allowing for a flexible approach that accommodates the varied availability of the respondents and maximizes participation. Furthermore, the secondary data, including relevant documents and supplementary interviews, are meticulously collected from authoritative sources such as the Central Bureau of Statistics and the Local Government Tourism Office. This combination of primary and secondary data provides a robust foundation for analysis, ensuring that the findings are accurate and reliable. The collected data is then rigorously analyzed using multiple regression analysis with the assistance of the SmartPLS program. This powerful tool enhances the precision and reliability of the statistical evaluation. This method allows for a detailed exploration of the relationships between innovation, product quality, and sustainable competitive advantage, revealing the nuanced dynamics. The results show that all the hypotheses in this study are accepted, indicating that innovation and product quality positively and significantly affect Sustainable Competitive Advantage at Wai-Tiddo Nature Tourism, Luwu Regency. These findings underscore the critical importance of continuous innovation and high product quality for businesses seeking to sustain a competitive edge in the increasingly competitive nature tourism market.

Keywords: Sustainable competitive advantage, Luwu regency, Product quality, Tourism market
publication: International Conference of Ethics on Business, Economics, and Social Science (ICEBESS)
volume: 2024
number: 1
publisher: FACULTY OF ECONOMICS AND BUSINESS - UNIVERSITAS NEGERI YOGYAKARTA
refereed: TRUE
issn: 2528-671X
official_url: https://icebess.uny.ac.id/
citation:   Nasruddin, Nasruddin and Maupa, Haris and Toaha, Muhammad and Sanusi, Abdullah   THE INFLUENCE OF INNOVATION AND PRODUCT QUALITY TOWARDS SUSTAINABLE COMPETITIVE ADVANTAGE AT WAI-TIDDO NATURE TOURISM, LUWU REGENCY.  International Conference of Ethics on Business, Economics, and Social Science (ICEBESS), 2024 (1).   ISSN 2528-671X     
document_url: http://eprints.uny.ac.id/84306/1/17.pdf