…
comment: The repository administrator has not yet configured an RDF license.
primary topic: THE EFFECT OF HALAL LABELING AND HALAL AWARENESS THROUGH PRODUCT QUALITY AS A MEDIATION VARIABLE ON PRODUCT PURCHASE DECISIONS FOR STUDENTS

THE EFFECT OF HALAL LABELING AND HALAL AWARENESS THROUGH PRODUCT QUALITY AS A MEDIATION VARIABLE ON PRODUCT PURCHASE DECISIONS FOR STUDENTS
type: AcademicArticle
type: Article
abstract: This study aims to investigate the influence of halal labeling and halal awareness on product purchase decisions, with product quality as a mediating variable, among students of Yogyakarta State University. The main objective of this research is to understand how these factors interact and influence consumer purchasing behavior. In recent years, the demand for halal products has increased significantly, especially among young and educated consumers. However, there is still a limited understanding of how halal labeling and halal awareness affect purchase decisions, as well as the role of product quality in this context. This research offers a new contribution by combining three important variables: halal labeling, halal awareness, and product quality, to analyze their influence on purchase decisions. The study also highlights the mediating role of product quality, which has not been extensively discussed in previous research. This study uses a quantitative approach with a survey method. Data were collected through questionnaires distributed to 142 randomly selected students of Yogyakarta State University. Data analysis was conducted using regression and path analysis techniques to examine the relationships between variables. The results of the study indicate that halal labeling and halal awareness have a positive and significant influence on product purchase decisions. Additionally, product quality is proven to be a mediating variable that strengthens the relationship between halal labeling and halal awareness with purchase decisions. These findings suggest that increasing halal labeling and halal awareness, as well as improving product quality, can drive better purchase decisions among students. This research provides a comprehensive understanding of how these variables interact with each other to influence customer behavior. It also offers stakeholders in the halal product market a useful guide. The practical implications of this research are the need for marketing…
volume: 2024
issue: 1
is part of: International Conference of Ethics on Business, Economics, and Social Science (ICEBESS)
status: peerReviewed
status: published
author list: authors
type: EPrint
type: ArticleEPrint
is part of: repository
has document: THE EFFECT OF HALAL LABELING AND HALAL AWARENESS THROUGH PRODUCT QUALITY AS A MEDIATION VARIABLE ON PRODUCT PURCHASE DECISIONS FOR STUDENTS (Text)
has document: THE EFFECT OF HALAL LABELING AND HALAL AWARENESS THROUGH PRODUCT QUALITY AS A MEDIATION VARIABLE ON PRODUCT PURCHASE DECISIONS FOR STUDENTS (Other)
subject: Akuntansi
subject: Ekonomi

THE EFFECT OF HALAL LABELING AND HALAL AWARENESS THROUGH PRODUCT QUALITY AS A MEDIATION VARIABLE ON PRODUCT PURCHASE DECISIONS FOR STUDENTS (Text)
type: Document
has file: 14.pdf
has part: 14.pdf

FACULTY OF ECONOMICS AND BUSINESS - UNIVERSITAS NEGERI YOGYAKARTA
type: Organization

International Conference of Ethics on Business, Economics, and Social Science (ICEBESS)
type: Collection
issn: 2528671X

Shafa Fitriana
type: Person
given name: Shafa
family name: Fitriana

Adis Trisnawati
type: Person
given name: Adis
family name: Trisnawati

Anisa Rahmawati
type: Person
given name: Anisa
family name: Rahmawati

Marlita Wulansari
type: Person
given name: Marlita
family name: Wulansari

Nasya Cholia Rahmawati
type: Person
given name: Nasya
family name: Cholia Rahmawati

Faculty of Economics and Business, Yogyakarta State University, Indonesia
type: Organization

THE EFFECT OF HALAL LABELING AND HALAL AWARENESS THROUGH PRODUCT QUALITY AS A MEDIATION VARIABLE ON PRODUCT PURCHASE DECISIONS FOR STUDENTS (Other)
type: Document
is version of: THE EFFECT OF HALAL LABELING AND HALAL AWARENESS THROUGH PRODUCT QUALITY AS A MEDIATION VARIABLE ON PRODUCT PURCHASE DECISIONS FOR STUDENTS (Text)
is volatile version of: THE EFFECT OF HALAL LABELING AND HALAL AWARENESS THROUGH PRODUCT QUALITY AS A MEDIATION VARIABLE ON PRODUCT PURCHASE DECISIONS FOR STUDENTS (Text)
islightbox thumbnail version of: THE EFFECT OF HALAL LABELING AND HALAL AWARENESS THROUGH PRODUCT QUALITY AS A MEDIATION VARIABLE ON PRODUCT PURCHASE DECISIONS FOR STUDENTS (Text)
has file: lightbox.jpg
has part: lightbox.jpg

THE EFFECT OF HALAL LABELING AND HALAL AWARENESS THROUGH PRODUCT QUALITY AS A MEDIATION VARIABLE ON PRODUCT PURCHASE DECISIONS FOR STUDENTS (Other)
type: Document
is version of: THE EFFECT OF HALAL LABELING AND HALAL AWARENESS THROUGH PRODUCT QUALITY AS A MEDIATION VARIABLE ON PRODUCT PURCHASE DECISIONS FOR STUDENTS (Text)
is volatile version of: THE EFFECT OF HALAL LABELING AND HALAL AWARENESS THROUGH PRODUCT QUALITY AS A MEDIATION VARIABLE ON PRODUCT PURCHASE DECISIONS FOR STUDENTS (Text)
ispreview thumbnail version of: THE EFFECT OF HALAL LABELING AND HALAL AWARENESS THROUGH PRODUCT QUALITY AS A MEDIATION VARIABLE ON PRODUCT PURCHASE DECISIONS FOR STUDENTS (Text)
has file: preview.jpg
has part: preview.jpg

THE EFFECT OF HALAL LABELING AND HALAL AWARENESS THROUGH PRODUCT QUALITY AS A MEDIATION VARIABLE ON PRODUCT PURCHASE DECISIONS FOR STUDENTS (Other)
type: Document
is version of: THE EFFECT OF HALAL LABELING AND HALAL AWARENESS THROUGH PRODUCT QUALITY AS A MEDIATION VARIABLE ON PRODUCT PURCHASE DECISIONS FOR STUDENTS (Text)
is volatile version of: THE EFFECT OF HALAL LABELING AND HALAL AWARENESS THROUGH PRODUCT QUALITY AS A MEDIATION VARIABLE ON PRODUCT PURCHASE DECISIONS FOR STUDENTS (Text)
ismedium thumbnail version of: THE EFFECT OF HALAL LABELING AND HALAL AWARENESS THROUGH PRODUCT QUALITY AS A MEDIATION VARIABLE ON PRODUCT PURCHASE DECISIONS FOR STUDENTS (Text)
has file: medium.jpg
has part: medium.jpg

THE EFFECT OF HALAL LABELING AND HALAL AWARENESS THROUGH PRODUCT QUALITY AS A MEDIATION VARIABLE ON PRODUCT PURCHASE DECISIONS FOR STUDENTS (Other)
type: Document
is version of: THE EFFECT OF HALAL LABELING AND HALAL AWARENESS THROUGH PRODUCT QUALITY AS A MEDIATION VARIABLE ON PRODUCT PURCHASE DECISIONS FOR STUDENTS (Text)
is volatile version of: THE EFFECT OF HALAL LABELING AND HALAL AWARENESS THROUGH PRODUCT QUALITY AS A MEDIATION VARIABLE ON PRODUCT PURCHASE DECISIONS FOR STUDENTS (Text)
issmall thumbnail version of: THE EFFECT OF HALAL LABELING AND HALAL AWARENESS THROUGH PRODUCT QUALITY AS A MEDIATION VARIABLE ON PRODUCT PURCHASE DECISIONS FOR STUDENTS (Text)
has file: small.jpg
has part: small.jpg

THE EFFECT OF HALAL LABELING AND HALAL AWARENESS THROUGH PRODUCT QUALITY AS A MEDIATION VARIABLE ON PRODUCT PURCHASE DECISIONS FOR STUDENTS (Other)
type: Document
is version of: THE EFFECT OF HALAL LABELING AND HALAL AWARENESS THROUGH PRODUCT QUALITY AS A MEDIATION VARIABLE ON PRODUCT PURCHASE DECISIONS FOR STUDENTS (Text)
is volatile version of: THE EFFECT OF HALAL LABELING AND HALAL AWARENESS THROUGH PRODUCT QUALITY AS A MEDIATION VARIABLE ON PRODUCT PURCHASE DECISIONS FOR STUDENTS (Text)
is index codes version of: THE EFFECT OF HALAL LABELING AND HALAL AWARENESS THROUGH PRODUCT QUALITY AS A MEDIATION VARIABLE ON PRODUCT PURCHASE DECISIONS FOR STUDENTS (Text)
has file: indexcodes.txt
has part: indexcodes.txt

HTML Summary of #84298 THE EFFECT OF HALAL LABELING AND HALAL AWARENESS THROUGH PRODUCT QUALITY AS A MEDIATION VARIABLE ON PRODUCT PURCHASE DECISIONS FOR STUDENTS
format: text/html
primary topic: THE EFFECT OF HALAL LABELING AND HALAL AWARENESS THROUGH PRODUCT QUALITY AS A MEDIATION VARIABLE ON PRODUCT PURCHASE DECISIONS FOR STUDENTS

Akuntansi
type: Concept

Ekonomi
type: Concept