%V 2024 %J International Conference of Ethics on Business, Economics, and Social Science (ICEBESS) %N 1 %I FACULTY OF ECONOMICS AND BUSINESS - UNIVERSITAS NEGERI YOGYAKARTA %A Sri Susanna Sembiring %A Mahendra Adhi Nugroho %T SOFTWARE DEVELOPMENT USING AGILE APPROACH %L UNY84297 %X Fast and efficient software development is crucial for many organizations in today's digital age. One approach that is gaining popularity is the agile method. This research aims to 1) analyze the application of the Agile approach in software development, 2) identify the main advantages and challenges of the Agile methodology, and 3) compare the effectiveness of Agile with traditional software development methods. The research method used was a literature review, in which relevant literature on Agile software development was analyzed. The research findings show that Agile approaches can improve development speed, flexibility in responding to changing requirements, and customer engagement. However, it also faces challenges, such as the need for cultural change and adequate training for the development team. A comparison with traditional methods shows that Agile is more effective in terms of adaptability, collaboration, and customer satisfaction, but it may require more discipline and coordination. This research provides insights for organizations considering the adoption of Agile in their software development process. Keywords: Agile, software development, traditional methods, literature review