TY  - THES
M1  - skripsi
ID  - UNY74512
AV  - restricted
KW  - YouTube
KW  -  Promosi Sekolah
KW  -  Pesantren.
TI  - PEMANFAATAN KANAL YOUTUBE PONDOK PESANTREN 
MODERN MUHAMMADIYAH BOARDING SCHOOL
SEBAGAI MEDIA PROMOSI SEKOLAH
UR  - http://eprints.uny.ac.id/74512/
N2  - The purpose of this study is to describe how the use of YouTube channels 
as a promotional medium at Muhammaidyah Boarding School Boarding School 
Yogyakarta. Then find out how the evaluation steps carried out by 
Muhammaidyah Boarding School Boarding School Yogyakarta in utilizing 
YouTube channels as a promotional media.
This research is a qualitative research. Data collection techniques used in 
this study are through observation, interviews, and documentation. The subjects 
of this study were Deputy Director III, Head of Public Relations, Head of 
Multimedia and students of the Muhammadiyah Boarding School Modern 
Boarding School Yogyakarta. The research instrument of this qualitative research 
is the researchers themselves. This study uses condensation data analysis 
techniques, data presentation, and drawing conclusions and becomes a series of 
interrelated analysis activities. Test the validity of the data using source 
triangulation techniques and triangulation techniques.
The results showed that the use of YouTube channels as a promotional 
media at the Muhammaidyah Boarding School Boarding School Yogyakarta, 
among others (a) make a list of activities, then prioritize activities that have been 
proposed first, especially those that have a promotional concept. (b) uploading of 
content is done up to date. (c) video content does not have a negative impression. 
(d) Before uploading content, filter, edit and evaluate. (e) The follow-up receives 
suggestions and criticisms of the uploaded videos. Then the evaluation steps taken 
by the Muhammaidyah Boarding School Boarding School Yogyakarta in utilizing 
YouTube channels as a promotional media (a) held an incidental internal meeting 
attended by Deputy Director III, Public Relations and Multimedia Section. (b) 
will prepare an accountability report which will later be reported to Deputy 
Director III. (c) from the accountability report used as evaluation material.
Y1  - 2020/10/03/
A1  - Setiawan, Imam Heri
PB  - Fakultas Ilmu Pendidikan
ER  -