%L UNY74433
%K pemasaran, bauran pemasaran, produk, harga, tempat, promosi, open 
house, school visit
%A Oni Johanton
%X This research is intended to describe the influence of marketing mix 
(product, price, place, and promotion) on students decision to choose SMK Negeri 
2 Depok Sleman simultaneously and partially.
The research method used multiple linear regression analysis, using F 
(simultant) and t-test (partial). Validity and reliability test is given to 25 samples 
with 7 items of invalid statement and very high reliability. Samples taken as many 
as 96 respondents by using simple random sampling technique.
The results showed that the product, price, place, and promotion variables 
were the same as the students' decision to choose SMK Negeri 2 Depok Sleman. 
The product, place, and promotion have a positive effect on student decisions, 
while the price. Partially, it is known that only product and place variables have a 
significant influence on students' decisions. Certainly, This is not apart from the 
promotional roles that have been done by the school such as the open house, 
school visit, brochures, and posters. Determination value indicates the existence 
of free effect (X) that is product, price, place, and promotion to decision of student 
choose SMK Negeri 2 Depok Sleman (Y).
%I Fakultas Ilmu Pendidikan
%D 2017
%T PENGARUH BAURAN PEMASARAN TERHADAP
KEPUTUSAN MEMILIH SEKOLAH PADA SISWA
SMK NEGERI 2 DEPOK SLEMAN