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<http://eprints.uny.ac.id/id/eprint/65361> <http://purl.org/dc/terms/title> "PENGARUH DIMENSI DUKUNGAN FOODSTAGRAM ENDORSEMENT TERHADAP BUYING INTEREST PADA PENGIKUT AKUN KULINER YOGYA"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://eprints.uny.ac.id/id/eprint/65361> <http://purl.org/ontology/bibo/abstract> "Penelitian ini bertujuan untuk mengetahui: (1) Pengaruh dimensi visibilitas terhadap buying interest pengikut akun foodstagram kulineryogya, (2) Pengaruh dimensi kredibilitas terhadap buying interest pengikut akun foodstagram kulineryogya,(3) Pengaruh dimensi daya tarik terhadap buying interest pengikut akun foodstagram kulineryogya, (4) Pengaruh dimensi kekuatan terhadap buying interest pengikut akun foodstagram kulineryogya, (5) Pengaruh dimensi visibilitas, kredibilitas, daya tarik dan kekuatan terhadap buying interest pengikut akun foodstagram kulineryogya.\r\nPenelitian ini termasuk penelitian kuantitatif.=]\\]=jkl; Populasi dalam penelitian ini adalah seluruh pengikut akun foodstagram kulineryogya. Sampel dalam penelitian ini sebanyak 200 responden dan teknik pengambilan sampel menggunakan metode Purpossive Sampling. Pengumpulan data menggunakan kuesioner. Uji validitas menggunakan Confirmatory Factor Analysis dan uji reliabilitas menggunakan Alpha Cronbach. Analisis data menggunakan regresi berganda.\r\nHasil penelitian menemukan bahwa: (1) Visibilitas tidak berpengaruh positif signifikan terhadap buying interestdengan Sig. 0,419. (2) Kredibilitas  berpengaruh positif signifikan terhadap buying interest dengan Sig. 0,002. (3) Daya tarik berpengaruh positif signifikan terhadap buying interest dengan Sig. 0,000. (4) Kekuatan berpengaruh positif signifikan terhadap buying interest dengan Sig. 0,000. (5) Visibilitas, Kredibilitas, Daya Tarik dan Kekuatan secara bersama-sama memberikan pengaruh positif signifkan terhadap buying interest dengan nilai F hitung sebesar 43,549 dan Sig. 0,000."^^<http://www.w3.org/2001/XMLSchema#string> .
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