%X Purpose of this study is to explore the impact of psychology of color on the effect of the packaging design on children’s buying behavior. The paper has attempted to find out the psychology of colors  are included color preferences by gender, color coordination and conversion, and coloring  (Pures, tints, shade, toner, the meaning of its colors, simplicity, and contrast) in packaging design is seem to strengthened by those effects in attracting children. In this research, the children’s buying behavior, the factors influencing and the relevance of color element have been carefully examined. Result indicated that children’s buying behavior is greatly effected by color and packaging. The final section gives suggestions on the increase of attracting children with regard to the functional nature of each product and its appropriate color.
Keywords: psychology of color, packaging design, children‘s buying behavior
%A Tias Dwiko Ningsih
%A Penny Rahmawati
%L UNY52411
%P 163-173
%T THE IMPACT OF PSYCHOLOGY OF COLOR ON THE EFFECT OF THE PACKAGING ON CHILDREN’S BUYING BEHAVIOR
%V 2
%D 2017
%J International Conference on Ethics of Business, Economics, and Social Science
%I Fakultas Ekonomi