Tanjung, Steffi and Hudrasyah, Herry
(2016)
THE IMPACT OF CELEBRITY AND NON-CELEBRITY ENDORSER CREDIBILITY IN THE ADVERTISEMENT ON ATTITUDE TOWARDS ADVERTISEMENT, ATTITUDE TOWARDS BRAND, AND PURCHASE INTENTION.
International Conference on Ethics of Business, Economics, and Social Science.
pp. 231-245.
ISSN 2528-617X