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<http://eprints.uny.ac.id/id/eprint/28068> <http://purl.org/ontology/bibo/abstract> "Penelitian ini bertujuan untuk mengetahui dan mengetahui strategi\r\npemasaran yang dilakukaan Toyota yaris.\r\n Data diperoleh secara langsung dari marketing section head dan sales\r\nmarketing di PT. Nasmoco Bahtera Motor (Nasmoco Mlati). Cara mengumpulkan\r\ndata dengan metode observasi, dokumentasi, wawancara. Analisi data yang\r\ndigunakan adalah deskriptif kualitatif.\r\nPT. Nasmoco Bahtera Motor (Nasmoco Mlati) merupakan perusahaan\r\nyang bergerak dalam bidang otomotif, nasmoco merupakan dealer utama Toyota\r\ndi wilayah jawa tengah dan Yogyakarta. Hasil penelitian menunjukkan bahwa\r\nstrategi pemasaran yang dilakukan Toyota yaris adalah sebagai berikut : (1)\r\nToyota menerapkan strategi harga dan kualitas, karena Toyota menginginkan\r\nsemua produk dikenal oleh masyarakat, sehingga Toyota telah menciptakan\r\nberbagai jenis mobil dengan berbagai segmen dengan begitu semua orang bisa\r\nmenikmati berkendara dengan mobil impian mereka. (2) Toyota menerapkan\r\njangkauan terluas, karena Toyota menginginkan semua produknya dikenal oleh\r\nmasyarakat baik dalam maupun luar negeri sebagai perusahaan yang bergerak\r\ndibidang otomotif. (3) Strategi menaikkan tingkat pembelian, strategi\r\nmemperluas pasar, serta strategi merebut pelanggan merupakan strategi yang\r\ndilakukan Toyota dalam meningkatkan penjualannya."^^<http://www.w3.org/2001/XMLSchema#string> .
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