@article{UNY20744,
           title = {INNOVATIVE MODEL FOR IMPLEMENTATION CORPORATE SOCIAL 
RESPONSIBILITY TO REALIZE GREEN SMALL AND MEDIUM ENTERPRISES:
EVIDENCE FROM JAPAN AND INDONESIA},
          author = {Candra Sari Ratna and Mustikawati Indah and Nasution Nasution and TAKESHI TSUCHIYA},
         journal = {INNOVATIVE MODEL FOR IMPLEMENTATION CORPORATE SOCIAL  RESPONSIBILITY TO REALIZE GREEN SMALL AND MEDIUM ENTERPRISES: EVIDENCE FROM JAPAN AND INDONESIA},
            year = {2014},
            note = {FE UNY},
             url = {http://eprints.uny.ac.id/20744/},
        keywords = {CSR},
        abstract = {Corporate social responsibility (CSR) has become widely discussed topic, especially 
from the point of view of a multi-national company (MNC). CSR in small and medium
enterprises (SMEs) is a relatively new topic in the research. There are several barriers for SMEs
to implement CSR. However some SME voluntary engage CSR activity. This study aims to
explore how the perception and understanding of SMEs on CSR,  How far the indonesian SME
already implement corporate social responsibility and  Determine the factors that drive the
adoption of CSR for SMEs in Indonesia. 
Most of the owner manager are not familiar with the term of CSR. About  52\% of SME
in Indonesia are still using polluted materials, and only 15\% of companies have "clean"
materials. The value of SME Owner-manager is a key factor that motivates SME voluntarily
adopt CSR. Fewer hierarchical level permit Owners-Manager contact with all employee and
personel in company. The effect of owner manager value are thus likely to be more direct in
SME rather than in MNC (Forbes, 1999). As a key decision maker, owner-manager has
possibility to shape corporate value and culture other than profit. Personal value of SME owner
managers have a positive impact on the implementation of CSR. Concern company related to
workplace, customer and environment will have positive impact on the reputation of the
company. Although concern for the environment have a positive impact on the reputation of the
company, but there are many SMEs in Indonesia are using materials that are not environmentally
friendly. This is due to the use of natural materials will increase the cost of production. Hence
SME need a partner to implement their CSR. Model Implementation of CSR by Chubu Electric
Power Japan can be used as a reference for Big companies in Indonesia to assist SMEs in
implementing CSR. Required an innovative model for the implementation of CSR for SMEs
because liberalization require SME to meet international quality standards.}
}