@article{UNY11479, journal = {Proceeding of International Conference On Research, Implementation And Education Of Mathematics And Sciences 2014}, year = {2014}, title = {APPLIED DISCRIMINANT ANALYSIS IN MARKET RESEARCH}, author = {Sutanto, M.Si. Drs. Hery Tri}, month = {May}, publisher = {Yogyakarta State University}, abstract = {Discriminant Analysis is statistical technique which is used on the dependence relationship. Discriminat analysis uses dependent variable with form category data and independent variable with form kuantitatif data. Discriminant analysis is aimed to classify particular person or observation in group with independent each other and thorough based on a number of independent variable . Asumtions used in the discriminant analysis: 1. As p independent variable must be normally distributed 2. Varians-covarians matrics of independent variable has ordo pxp on both group must be equal.}, url = {http://eprints.uny.ac.id/11479/}, keywords = {.Diskriminant analysis, dependence relationship, dependent variable, independent variable,category data and quantitatif data.} }