A comparison of Asian airlines websites quality:using a non-parametric test

Dominic, Paner Selvam Dhanapal Durai and Jati, Handaru A comparison of Asian airlines websites quality:using a non-parametric test. Universitas Negeri Yogyakarta.


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This research conducts test to measure the quality of Asian airlines website via web diagnostic tools online. We propose a methodology for determining and evaluating the best airlines website based on many criteria of website quality, consist of linear weightage model (LWM), analytical hierarchy process, fuzzy analytical hierarchy process (FAHP) and one new hybrid model (NHM). This NHM has been implemented using combination FAHP and LWM. The result of this study confirmed most of Asian websites are neglecting performance and quality criteria. By applying hybrid model approach has resulted in significant acceleration of implementation, raised the overall effectiveness and enabled more efficient procedure. To compare ranking methods, a combination of Friedman’s test and Dunn’s multiple comparison procedure is adopted. Keywords: performance; airlines; quality; web diagnostic; hybrid model.

Item Type: Other
Subjects: Teknik & Teknologi > Teknik Elektronika
Divisions: Fakultas Teknik > Jurusan Teknik Elektronika
Depositing User: pend elektronika ft
Date Deposited: 17 Sep 2012 08:26
Last Modified: 17 Sep 2012 08:26
URI: http://eprints.uny.ac.id/id/eprint/5697

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